TV Makers Looking to New Designs and Features to Break out of Commodity Trap
by karen on Jan.04, 2010, under Displays News
According to display market research, average selling prices for TVs are expected to be down in Q4 2009 for the first time since the flat-panel TV transition began, and TV manufacturers are developing a wide variety of design elements and performance features to differentiate products and slow price declines.
A key aspect in development of the above-mentioned differentiation is the interplay of performance, capabilities, cost, and power consumption. Most features and performance improvements carry cost premiums and increased power consumption, but intelligent design and utilization of new technologies may enable simultaneous improvements. Key examples of this trend are LED backlights and 240Hz frame rate operation in LCD TVs.
Research indicates that LED backlighting and 240Hz LCDs will serve as an enabling technology for new feature developments in TVs in 2010, specifically for 3-D TVs, an area of intense interest to TV manufacturers.
Power consumption is also becoming an increasingly important issue in consumer electronics, with energy regulations increasing in all regions — most recently in California. LED backlighting will continue to serve as a critical enabler of reduced power consumption. In the “Q4′09 Quarterly TV Design and Features Report,” energy regulations are examined with detailed descriptions of national regulations and ‘point of sale’ labeling policies.
(See full article at: www.informationdisplay.org)
