Digital billboard ads recognise individual cars
by karen on Sep.28, 2009, under Digital Signage
Oil firm Castrol is running a digital-billboard campaign in the UK that identifies the make and model of individual cars in order to offer them an on-screen oil recommendation.It is using cameras – similar to those deployed to catch speeders – to capture cars’ registration numbers and then using that information to determine their make and model from the central database held by the British government’s Driver and Vehicle Licensing Agency (DVLA).
This process takes less than two seconds, enabling the advertiser to flash the registration number and details of a recommended oil type on digital billboards further down the road from the camera as the driver reaches them. Our image shows the campaign running on a Clear Channel Outdoor digital billboard.
The registration data is not stored.
Meanwhile, car maker Lexus is also using digital billboards innovatively in Canada – in this case to promote its new ISC 250 convertible.
Its ads on screens operated by Outdoor Broadcast Network (OBN) change according to the weather, with the convertible’s top shown up or down.
(See article at: http://www.screens.tv)
